So as always we talked about a myriad of topics in tonight’s Digital Communications live session; from poopourri to the best super bowl commercials, but one thing that rang true for me was the underlying current of a divide between advertising and public relations professionals and journalism professionals somewhere awkwardly lodged in the middle.
Whether it’s advertisers telling a story about a product in a 30 second spot that rarely tells the consumer about the price, how it works, or where it’s made, but tries to always tell a story. To the aspiring Olivia Pope’s of the world that need to do damage control on their clients’ – to quote one of our students tonight “public relations nightmare” (with Tanika attitude and tone); will depend on how well you are able to “spin” the story. At the core most journalism professionals, news reporters/writers, and the like try to do what, most days? Tell a story. Granted the story could be and usually is one sided, it’s still a side of a story.
We all do it so well. Even in my current profession I get to “trick” learners into; well, learning. Whether it be through quizzes, surveys, games, or leveraging gamification during instructional design, to presenting case studies with great stories for analysis and discussion, I am essentially trying to engage my learner any way that I can. Sometimes as consumers the story is too good to resist, whatever that temptation may be. To most of each professionals’ point, it’s not a good story if you didn’t buy, do something, or at least give thought or pause to the story. I think only Sean Diddy Combs can say it best. WARNING EXPLICIT LANGUAGE–
What’s the common theme folks? You guessed it! The story. We spend time discussing the minutia of who’s doing what, why, when, and how, and we are all doing the same damn thing! Let’s do it together for the sake of the the story and ultimately the consumer. If I haven’t learned anything else this semester is “It’s all about the story.” What amazes me is the ability to work with such smart, diverse, talented professionals, that each have a unique contribution to the learning experience that I am just happy to be one of the story tellers among them all.