In this weeks course we were forced to really examine how far we’ve come as a society because of technology and how our own experiences shape and develop how we view the technology itself.  The internet for example was something many thought was a fad, and extreme skepticism existed around it’s ability to stick around.  See Clifford Stoll’s take on “Why the Web Won’t Be Nirvana”.

I’m sure people thought that Clifford made sense, and for the times, he did.  However someone asking those very same questions of “the web” today would possibly be admitted into a nice padded room. Similar to the movie “12 Monkey’s” who and what to believe about the future? So the fact that the internet has changed almost every way we live, I want to explore the notion of how the internet and social media specifically has impacted the job market.

For the Baby Boomer generation and before, how are they fairing in a job market that is every demanding for technical savvy and know how?  How will they be able to adapt their “old school” expertise and technique in a new world full of technological breakthroughs?  Even generation X’ers and Y’ers have to ask themselves questions about how to adapt in today’s world.  Even though we grew up in a more technologically advanced era then the Boomers, there is still a sense of “Wow, I feel really old.” when trying to navigate the wavy waters of the latest technology.  Yes, Information Technology (IT) departments were an absolute must have, coupled with stellar marketing teams, for a business to even have a leg to stand on.  But now a days it takes so much more to go beyond just standing in the market place and get loss in the sauce to running a marathon over time and making a huge impact with consumers.

Taking a look at this 2015 article written in the beginning of this year about social media usage, business’ would be signing their death certificates to not take in account these behaviors.  Companies big and small have a ever growing need for people to “tame the beast” that is the internet and social media.  As from Stroll’s article we know that it’s not a phase, this will become the normal way of communicating and engaging as each moment passes.

To my other moldy oldies out there, let’s not be caught of guard or unemployed with the mistake of not being open minded, ahead of the curve, and flexible to leverage the technology that we gratefully aren’t too tech-tarded to start learning, leveraging, and possibly loving.  As the article below indicates we don’t want to continue to try to fit square pegs in round holes.  There are a myriad of jobs, needs, challenges as well as solutions, that communication professionals need to have a close pulse on, otherwise we will be looking at signing our own death certificates.


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